It's critical that you understand the full breadth of what omnichannel entails. Many retailers believe it's the simple integration of mobile, brick-and-mortar and Internet operations all under one roof. However, a successful omnichannel approach to operations is much more involved.
Back in ’96 ERP systems quickly gained popularity among brick and mortar retailers who needed an all-encompassing solution to manage their data and increase efficiencies across business departments. The introduction of the ERP system brought about more collaboration, standardization, automation, and integration to all different business applications. However, the ERP system came with tradeoffs.
Tools such as SalesWarp can help you get your data under control.
As many as 71 percent of smartphone owners have admitted to doing some sort of shopping experience on their handsets, but 88 percent of those customers also reported experience issues that soured their outlook on the channel.
