Going niche in today’s online retail market
Online shopping has paved the way for the rise of niche retailers - people who sell obscure items that are made specifically for unique target audiences.
Category: Industry Insight
Personalization is key to converting online sales
Retailers often need to cast a wide net and reach the broadest audience possible to achieve success in the highly competitive industry. Even niche retailers still need to engage a large, dedicated customer base to make their eCommerce operations work.
A breakdown of the B2B buyer
B2B merchants typically serve smaller audiences, but at the same time, they do much more business with these customers. This means it's critical that retailers take the time to learn about their clients so they can serve them better.
Converting those full shopping carts into actual sales
If you want to avoid abandoned shopping carts, you need to make the buying process as seamless as possible.