As many as 71 percent of smartphone owners have admitted to doing some sort of shopping experience on their handsets, but 88 percent of those customers also reported experience issues that soured their outlook on the channel.
Replatforming may be the best choice for retailers taking on more shoppers.
A new report from Exolevel found that merchants who treat their online, mobile and physical retail stores as different, distinct channels may be losing shoppers who prefer a cohesive, unilateral experience.
Changing to suit your customers needs allows you to stay competitive.
