There is a popular notion that many merchants cling to, which suggests millennial consumers between the ages of 18 and 34 prefer shopping online compared to other channels. While that's true to some extent, a recent report from Urban Land Institute illustrates that isn't always the case.
A recent report from eMarketer illustrates the rampant surge in Web-based retail expenditures, with experts anticipating a 17 percent increase in sales worldwide this year.
ECommerce continues to be important for successful retailers, but as online extensions begin to mature, many merchants are looking to the omnichannel shopping experience as the next step.
Online shopping has paved the way for the rise of niche retailers - people who sell obscure items that are made specifically for unique target audiences.
