The eCommerce industry has seen its fair share of ups and downs over the past five years due to the economic recession, but it seems the majority of retailers fully anticipate the upcoming holiday season to be a big one.
With retailers devoting more focus to the shopping experience across channels, including mobile and Web-based platforms, it's crucial they pay particular attention to how these sites are operating.
There is a popular notion that many merchants cling to, which suggests millennial consumers between the ages of 18 and 34 prefer shopping online compared to other channels. While that's true to some extent, a recent report from Urban Land Institute illustrates that isn't always the case.
A recent report from eMarketer illustrates the rampant surge in Web-based retail expenditures, with experts anticipating a 17 percent increase in sales worldwide this year.
