Price matters, but not as much as some retailers may think
It's common knowledge that consumers are more picky when it comes to pricing than they have been in the past.
Category: Industry Insight
Adapting for mobile shopping
If merchants aren't actively pursuing mobile commerce, they are leaving precious sales on the table. Consumers are increasingly using their smartphones and tablets for everything from researching products to making the final purchase, and retailers need to respond to this paradigm shift by embracing these devices just like their target audiences.
Despite growth of eCommerce, brick-and-mortar remains essential
Seemingly every week, retailers hear reports about customers spending more money online and preferring to avoid lines by buying items through the Internet.
Five Success Factors for Omnichannel Merchandisers
Retailers seem to excel in the omnichannel market when they can seamlessly manage inventory, product information, and which products are presented to which channels at what time. While they may operate in different industries, those who are most successful provide excellent customer service no matter where the customer is purchasing.