More consumers shopping online this holiday season
A new study from Overstock.com has confirmed what many retailers have already observed anecdotally: More consumers are shopping online and that trend will extend deep into the 2013 holiday season.
A new study from Overstock.com has confirmed what many retailers have already observed anecdotally: More consumers are shopping online and that trend will extend deep into the 2013 holiday season.
Even as recently as a year ago, many traditional brick-and-mortar retailers were feeling immense pressure form the perceived threat of online-only merchants.
It's hard to think of a customer who doesn't use mobile devicesĀ in one way or another to inform their shopping decisions. According to comScore, as many as 60 percent of Americans have now made the switch to Web-enabled smartphone devices, which means they are in the majority.
With the economy on the mend and many consumers becoming slightly less budget-conscious, savvy retailers are the benefactors.