What ‘always-on’ means for mobile shopping
Smartphones are typically referred to as being "always-on devices" because they are constantly connected to the Internet, regardless of whether it's through a mobile network or Wi-Fi connections.
Smartphones are typically referred to as being "always-on devices" because they are constantly connected to the Internet, regardless of whether it's through a mobile network or Wi-Fi connections.
Retailers are no strangers when it comes to leveraging new technology. Whether it's the cash register, mobile devices or some new back-end technology, merchants have always used the tools available at their disposal to improve retail operations and drive greater revenue.
A new study from Overstock.com has confirmed what many retailers have already observed anecdotally: More consumers are shopping online and that trend will extend deep into the 2013 holiday season.
Even as recently as a year ago, many traditional brick-and-mortar retailers were feeling immense pressure form the perceived threat of online-only merchants.