Product Launch Strategy: Aligning Product Marketing & Back-End eCommerce Operations
New products fuel the retail industry.
Category: Industry Insight
Retailers Delivering Convenience in the Omnichannel Environment
Today's retail landscape is defined by flexibility and convenience. If people are shopping on a retail website and an item is out of stock, they aren't going to hold their purchase until merchants get a new shipment.
Amazon marketplace sets record for sellers in 2013
Merchants selling on Amazon's marketplace had a tremendous year in 2013.
Responding to ‘webrooming’ by enhancing the online experience
For many years, brick-and-mortar retailers were fearing "showrooming," which is when consumers head in stores to view a product before buying it online to take advantage of.