When it comes to raising revenue, targeting the right consumers helps. For many retailers, affluent demographics are ideal - because they earn more annually, they also tend to have larger disposable incomes and can likely spend more at stores.
SalesWarp recently sat down for an interview with Jill Kerr, the director of merchandising and production at Kendra Scott, to talk about the importance of accurate data and managing products across channels.
Retailers can have the perfect website, the right eCommerce solutions, great marketing and responsive customer service, but if they aren't selling the right products, these other factors won't matter.
During the 2013 holiday season, major retailers and online merchants tripped head over heels to launch sales and give their customers the lowest price possible.
