The retail industry is changing rapidly. The rise of the Web and mobile devices have made it possible for shoppers to engage retailers regardless of where they are, whether in the comfort of their own homes, commuting or anywhere else.
Technology has been influencing the direction of the retail industry significantly over the past two decades, particularly with the rise of the Internet and eCommerce operations.
Over the past few years, major retailers have been shifting more of their resources online.
Retailers now have far more points to engage prospective customers through.
