Cross-channel Information Is Vital To Accurate Personalization
Personalization has come up in a number of different retail facets.
Personalization has come up in a number of different retail facets.
When many retailers think of third-party marketplaces, they think of the two big dogs in the picture: Amazon and eBay.
There is no doubt many merchants have realized the power of mobile devices as shopping tools, and have rolled out websites and apps that have been fine-tuned to serve on-the-go customers.
Online retailers have the very distinct advantage of being able to access a wide array of data and metrics.