The omnichannel revolution has turned into an arms race between many merchants, with retailers implementing numerous multichannel order management features designed to connect the online and offline shopping experience.
While most people love the convenience of being able to shop online or through their mobile devices, having to wait and pay for shipping is one of the leading detractors of the digital shopping experience.
When retailers think of the holiday season, they may think of brick-and-mortar stores crammed with tons of shoppers, lines of people at the register and a full parking lot of potential buyers.
Inventory is essentially frozen capital.
