How to create an omnichannel culture
For the longest time, retail operations were very siloed and departmentalized, with each channel and business team operating almost independently of each other, much like the mythical nine-headed hydra.
For the longest time, retail operations were very siloed and departmentalized, with each channel and business team operating almost independently of each other, much like the mythical nine-headed hydra.
The shopping experience has quickly become a point of differentiation for many sellers.
The omnichannel revolution has turned into an arms race between many merchants, with retailers implementing numerous multichannel order management features designed to connect the online and offline shopping experience.
While most people love the convenience of being able to shop online or through their mobile devices, having to wait and pay for shipping is one of the leading detractors of the digital shopping experience.