Unified customer view critical for omnichannel customer service
In the past, retailers treated each channel as its own specific entity - an online site might as well have been managed by a completely different brand than the physical store.
In the past, retailers treated each channel as its own specific entity - an online site might as well have been managed by a completely different brand than the physical store.
While the 2015 holiday season may seem like it is a long ways away, the fact of the matter is that making any sort of improvements to the way merchants operate takes time.
The point-of-sale is no longer just a place where items are purchased and cash is stored.
Marketplaces such as Amazon and eBay attract a large number of prospective customers.