Five years ago, influencers were set to be the future of marketing— they were opinion leaders who could sway consumer behavior and make brands viral. They offered a new, engaging way to reach audiences, leveraging their personalities and personal connections to deliver marketing messages that felt less intrusive and more relatable. But as consumers have […]
eCommerce returns are a crucial aspect of online retail, playing a significant role in shaping customer satisfaction and loyalty. Offering a variety of return options can help businesses manage customer expectations and retain revenue. Here’s a closer look at the different types of eCommerce returns and how they impact both customers and businesses. Refunds: The […]
Businesses aren’t confined to a single industry or a narrow set of products and services. Instead, many enterprises are embracing a more versatile approach known as “multihyphenate” businesses. But what does this term mean, and why is it becoming increasingly important for the future of commerce? As consumer expectations shift towards personalized experiences and as […]
Retail has become increasingly standardized, with automated systems replacing human touchpoints at every turn. With the rise of eCommerce giants and the growing additions of self-service options, the relationship between customers and retailers has become more distant and transactional, leaving many consumers feeling disconnected. Understanding the Challenge The standardization brought by automated systems has undeniably […]
