eCommerce and social commerce have been dramatically reshaped by the rise of TikTok. The “TikTokification” of shopping refers to this unique fusion of bite-sized video entertainment and seamless purchasing opportunities. As TikTok’s influence continues to spread, consumers are increasingly turning to this platform for discovery, engagement, and shopping. TikTok’s explosion in popularity has highlighted how […]
Today’s customers don’t just shop in one place. They discover products on Instagram, check prices on Amazon, visit your website, and might still walk into a store to make the final purchase. That’s the new normal—and it’s why terms like “multi-channel” and “omnichannel” are often thrown around. But when it comes to omnichannel vs. multichannel, […]
Podcasts have officially overtaken radio in consumer preference. Podcast marketing marks a cultural and commercial turning point in how brands can connect with buyers. Podcasts aren’t just media anymore; they have grown to become marketplaces. What used to be niche is now mainstream, with podcasts attracting audiences that are loyal, engaged, and more willing to […]
As wholesale businesses scale, operational complexity also scales—more orders, more partners, more data moving. One question that often comes up in this phase is: Should we use EDI or APIs to manage our data exchange? The answer isn’t EDI or API. It’s about when and how to utilize each to support the scaling and automation […]
