Behavioral Segmentation: A Modern Approach to Understanding Customers In today’s rapidly evolving retail landscape, traditional shopping habits are becoming a thing of the past. Consumers no longer follow the old narratives that once guided their buying decisions, and this shift presents both challenges and opportunities for retailers. To stay competitive, businesses must adapt to […]
Do Doorstep Returns Streamline the Returns Process? In today’s fast-paced retail landscape, consumer expectations are higher than ever, especially regarding returns. As e-commerce continues to grow, so does the need for efficient, hassle-free return processes. One emerging solution that promises to revolutionize the way consumers handle returns is doorstep returns. But does this method […]
What is Phantom Inventory? Phantom inventory is a common issue in inventory management, where there’s a mismatch between the recorded inventory and the actual physical stock. The average U.S. retail operation has an inventory accuracy of only 63 percent. These discrepancies can stem from various sources, including data entry errors, or flaws in inventory […]
Five years ago, influencers were set to be the future of marketing— they were opinion leaders who could sway consumer behavior and make brands viral. They offered a new, engaging way to reach audiences, leveraging their personalities and personal connections to deliver marketing messages that felt less intrusive and more relatable. But as consumers have […]
