Category: Industry Insight

The $6.8 Billion Scam: Why Brand Impersonation is a Growing Threat

Industry Insight

Brand impersonation has become a pressing concern for businesses worldwide. This deceptive practice involves cybercriminals creating counterfeit websites, emails, or social media profiles that closely resemble those of legitimate brands. Their goal? To deceive consumers into revealing personal information, making payments for non-existent products, or downloading malicious software.  The Financial Toll  The financial repercussions of […]

Simon, Shopify, and Leap Partner to Expand Omnichannel Retail

Industry Insight, Omnichannel Commerce

Simon, Shopify, and Leap Partner to Expand Omnichannel Retail   Simon Property Group, Shopify, and Leap announced a strategic collaboration aimed at expediting the expansion process for eCommerce brands. This collaboration, meant to mend the gap between online and physical retail, has provided a turnkey solution for eCommerce brands looking to expand further into brick-and-mortar locations. […]

Walmart Unlimited: Blending Gaming and Shopping

Industry Insight, Omnichannel Commerce, Partners

Walmart Unlimited: Blending Gaming and Shopping On February 26, Walmart launched Walmart Unlimited, a three-part shoppable gaming series designed to merge entertainment with eCommerce. Developed in partnership with Unity, Spatial, Pigiama Kasama, and Martian Blueberry, the initiative places Walmart’s products directly into gaming environments, tapping into the growing intersection of gaming and retail.  Adaptive Retail […]

How to Discount Inventory Without Devaluing Your Brand

Industry Insight

Habitual Discounting Might Be Killing Your Business—Here’s Why  Discounting is a common strategy that businesses use to drive sales, clear slow-moving inventory, or cater to budget-conscious customers. However, frequent price cuts can have unintended consequences: they may chip away at your brand’s image, train customers to avoid full-price purchases, and shrink your profit margins. If […]

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