Returns are a fact in eCommerce, but the way a business handles them can either build trust or drive customers straight into the arms of a competitor. A poorly designed return can also harm your reputation and lead to lost repeat business. Making Your Return Policy Hard to Find or Understand One of the biggest […]
Every click counts. While a completed purchase is the ultimate goal, it’s the smaller actions, known as micro-conversions, that often pave the way to that final sale. What Are Micro-Conversions? Micro-conversions are the small, incremental actions that visitors take on your website, indicating their interest and engagement. These actions, though not direct purchases, are vital signs of a customer’s progression toward a macro-conversion, […]
Freemium is everywhere. From music streaming to cloud storage to video conferencing, the idea is the same: give away a useful version of the product for free, then charge for upgrades. On paper, it looks like the perfect engine for growth. In practice, it’s far trickier. At its best, freemium creates mass adoption and a […]
As the 2025 holiday season approaches, brands are facing a transformed last-mile fulfillment landscape. What was once dominated by a few national carriers and rigid shipping timelines has now become a dynamic ecosystem. Regional carriers, local fulfillment hubs, and click-and-collect options are rewriting the rules of delivery—and shoppers are rewarding the brands that adapt. Last-mile […]
