Category: Industry Insight

Retail Readiness: Preparing for High-Volume Sales

Retailers frequently face periods of heightened demand that significantly impact their revenue. These surges can be driven by promotions, product launches, events, or unexpected trends. Successfully navigating these high-demand sales periods requires careful planning.  Optimizing Order Management  The right order management system is essential for handling increased demand.  It acts as the central nervous system […]

Why Psychological Pricing Works: 5 Key Strategies

Industry Insight

Have you ever walked into a store, looking for something simple, when your eyes land on a price tag that reads $9.99 instead of $10.00? At first glance, it sounds like a better deal, right?  This isn’t an accident—it’s a pricing strategy known as psychological pricing, designed to subtly shape how we perceive value and influence […]

The $6.8 Billion Scam: Why Brand Impersonation is a Growing Threat

Industry Insight

Brand impersonation has become a pressing concern for businesses worldwide. This deceptive practice involves cybercriminals creating counterfeit websites, emails, or social media profiles that closely resemble those of legitimate brands. Their goal? To deceive consumers into revealing personal information, making payments for non-existent products, or downloading malicious software.  The Financial Toll  The financial repercussions of […]