Best Buy marketplace reaches into Canada
Best Buy recently announced the company will extend its online marketplace to Canada, which will enable sellers to reach prospects in the country. A spokesperson told Internet Retailer that the Canadian marketplace will launch in October, just in time for the 2015 holiday season. BestBuy.ca attracts more than 250 million visitors annually, which is a substantial audience for merchants looking to reach customers in Canada.
Best Buy has not disclosed the specific details of selling on the marketplace. However, the company will give sellers access to its email database, which sellers can use to promote their products and reach more than 5 million subscribers. Additionally, Best Buy will allow marketplace sellers to give customers the option of returning goods straight to a Best Buy store, which could streamline operations on the seller’s side. Best Buy has yet to release information about the cut it will take on sales.
“We want to continue to bring the greatest assortment of products to our customers, and help retailers succeed, which is why we are inviting other Canadian retailers to join us on our online marketplace and enjoy our world-class eCommerce capabilities,” said Thierry Hay-Sabourin, vice president of eCommerce, Best Buy Canada.
Retailers using marketplaces to reach customers now have another option at their disposal. Of course, sellers must ensure they are using the appropriate tools to help manage their marketplace listings to help keep everything running smoothly and efficiently.