Here’s an odd statistic in the world of internet marketing. The Skittles website attracted 23,000 U.S. unique visitors in March 2012. That’s a decent number for a major brand product. However, what is notable is that the Skittles Facebook Page attracted 320,000 visitors–14 times as many! And that’s not a normal result: major companies don’t […]
Most owners of an online business, or indeed any business, have a limited amount of capital with which to develop and publicize their new enterprise. Using that finite monetary resource efficiently and effectively is the biggest challenge for any new company. Compromising on quality is not an option if you wish to succeed. You have […]
Scoring the buzz designers, brand managers, and business strategists continuously pursue isn’t easy. The important thing is getting consumers who adopt a brand to actively advocate a brand. Some companies convince customers not only to use their products but to adopt their brands organically: their brand is an industry standard, it’s part of the popular […]
For small online retailers, shopping cart abandonment can be frustrating and potentially threatening to sales goals. Learning why people abandon shopping carts can reveal operational inefficiencies that can be improved. Look at the infographic created by Milo below to see some of the reasons consumers abandon their purchases. (via Econsultancy.com)