Author: David Potts

Challenge Tuesday: Managing Multi-Channel Strategic Information

Industry Insight

Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]

Creating and Managing an Effective Product Page [Infographic]

Order Management

Welcome back to Infographic Monday! We are kicking off 2013 with 21 steps to improve your E-Commerce product pages. Invesp.com‘s infographic below highlights which features influence conversion rates and increase usability. There is no requirement that you have to implement all 8 features in order for a customer to convert. Adding more than one feature […]

Thriller Thursday: Amazon Black Friday Flash Sales

Industry Insight

Black Friday is in a little over two weeks but Amazon has already begun offering incredible deals to holiday shoppers. For those that are ready to get their shopping done before Thanksgiving, E-retailers like Amazon are prepared to start their holiday marketing early with flash sales. Amazon “Deals of the Day” and “Lightening Deals” offer […]

A Marketer’s Guide to Instagram [Infographic]

Industry Insight

Earlier this year Facebook turned heads by purchasing photo app company Instagram for upwards of $1 Billion. Facebook CEO Mark Zuckerberg stated, “For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer […]