Product returns are inevitable for retailers no matter what channel they sell on. Retailers can reduce the likelihood products will be returned by listening to their customers and providing more accurate descriptions, in depth product details, multiple images, and size charts, however, once return season rolls around every retailer has probably experienced the strain returns […]
Technology has changed how people shop. Now, consumers can use their computers or smartphones to research products, compare prices and finalize purchases. The shopping experiences has become even more integrated, with consumers shopping through mobile phones, tablets and computers.
Mom-and-Pop shops across the country are starting to see the real value in expanding their business online. Having an online presence opens up the opportunity for these retailers to hedge the risk of selling solely to the local market. Some marketplaces like Etsy are making it easy for these shop owners to sell their unique, […]
Before the holidays, I talked about using flash sales to increase engagement and set yourself apart from competitors offering old-fashioned discounts. According to Internet Retailer, sales for retailers using flash sales increased 22% from 2010 to 2011. Bluefly Inc., an e-retailer, does not offer flash sales and is facing the challenge of building a new online […]