Preparing for converging shopping channels
There are three primary means through which customers shop for goods and services: the web, mobile devices and at brick-and-mortar stores.
There are three primary means through which customers shop for goods and services: the web, mobile devices and at brick-and-mortar stores.
As mobile, web and brick-and-mortar retail experiences collide, successful eCommerce operations will grow more complex and intricate. In response, a number of merchants are expecting to incorporate retail management technology solutions and software over the next three years, according to a new report from Motorola.
Data is everywhere these days. Merchants can collect data from almost any source - website traffic, order history, customer demographics, etc. However, having data isn't always a good thing.
Merchants live and die based on their ability to select and sell the right products and goods for their target audience. If retailers don't have full inventories of the products that consumers crave, they aren't going to make it in a hyper competitive eCommerce landscape.