While most customers do not know what goes on in retailers' warehouses, they can often tell how efficient merchants are at utilizing these storage centers based on how well the shelves are stocked and how long it takes them to receive an online purchase.
While drop shipping may negatively effect profit margins - retailers need to pay their fulfillment partners a cut of the sale - there is no denying it can be incredibly beneficial.
Order fulfillment is not a perfect practice, as much as merchants wish it were.
Order management systems bring a lot of value to the table for merchants, allowing them to simplify the way they deal with orders across all channels (digital or physical) and fulfillment locations (brick-and-mortar stores or warehouses).
