Unified customer view critical for omnichannel customer service
In the past, retailers treated each channel as its own specific entity - an online site might as well have been managed by a completely different brand than the physical store.
In the past, retailers treated each channel as its own specific entity - an online site might as well have been managed by a completely different brand than the physical store.
While the 2015 holiday season may seem like it is a long ways away, the fact of the matter is that making any sort of improvements to the way merchants operate takes time.
Retailers are always looking for ways to improve the return and exchange process to not only serve customers more effectively, but also to reduce the costs of adding items back into circulation.
The point-of-sale is no longer just a place where items are purchased and cash is stored.