There are numerous sales channels retailers can utilize to sell products, ranging among marketplaces such as eBay and Amazon, eCommerce platforms, brick-and-mortar locations, direct-mail catalogs and beyond. Merchants need to be able to quickly and effectively discover where their target audience lies and leverage the appropriate sales channels to give them the broadest reach. For example, an electronics retailer could perhaps reach a bigger audience if they started selling items on New Egg’s marketplace.

On-boarding more products to more channels

Selling products on more marketplaces and eCommerce platforms can be a manual or automated process. For small sellers, uploading products to Amazon and eBay may be a sufficient process. However, just imagine the nightmare of receiving a new product catalog from a supplier and having to create new listings one by one.

New eCommerce software and technology can help expedite this process significantly through pre-existing integrations with marketplaces and eCommerce platforms. In instances when retailers are trying to grow their product catalog on multiple channels, retailers can automate listings to multiple marketplaces by uploading products once to an omni channel management software like SalesWarp, which can then push that product data out to multiple channels instantly. Advanced product listing tools can automatically manipulate product data to meet the specific requirements of each sales channel. This improves time-to-market for not just individual products, but for large product catalogs as well.

Several retailers have benefited from utilizing omni channel management software to improve integration with marketplaces and eCommerce platforms. For example, S&S Sports utilized SalesWarp’s Advanced Store Builder and Supplier Management tools to onboard more products from more suppliers to two new channels. Within a year of completing the integration, S&S Sports was able to increase its product line by more than 400 percent while also improving eCommerce sales.

Retailers using omni channel management software to increase sales and improve operations

Although being able to quickly and seamlessly move to new sales channels and eCommerce platforms is a huge asset to the bottom line, it comes with other benefits as well. For example, retailers have to spend less time managing and adding new channels and can devote that time to other mission-critical activities such as order fulfillment or customer service.

In the case of S&S Sports, their team spent less time adding more products to eCommerce platforms and new sales channels and focused on the order fulfillment process. The sportswear retailer had been operating for almost 15 hours per day, seven day per week. Now, S&S is able to handle the new influx of orders with an improved picking process, reducing operating hours by 33 percent.

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